Whether you’re just starting to shop for your forever diamond, or you’re a seasoned diamond shopper — you’ve probably heard of the “the four C’s.” The Four C’s are Color, Cut, Clarity, and Carat. But what do those things really mean to you as a consumer? On this blog post, we’re going to talk about...
Congratulations! You’ve gotten engaged, had a wedding, enjoyed your honeymoon and now it’s time for your happily ever after. But there’s just one question… How do you keep your bridal set looking new and beautiful? We’ve seen plenty of customers spend hundreds or even thousands of dollars on unnecessary stone replacement simply because they did...
The first thing we need to address with this article is the question that everyone has: Lab Grown Diamonds. Real or Fake? The answer is that lab grown diamonds are, in fact, diamonds. They have the same physical, chemical, and optical properties as mined diamonds. Laboratory grown diamonds may be called “synthetic” in the trade,...
As a jewelry store who also does repair work on a number of cherished heirlooms and heirlooms-to-be, we want to better educate our customers on safety and longevity for their precious rings. Day-to-day, we meet a number of people who proudly wear their ring every single day and have been doing so for decades. While...
